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M. SAMANTHA WILLS FOUNDATION

212 Wyndham St, Alexandria, 2015

P. +61 2 9690 2122

           

123 Street Avenue, City Town, 99999

(123) 555-6789

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JUST LAUNCHED!

'Our goal is to bring some transparency to the hurdles & anxieties experienced, as you navigate the journey of starting a business, especially as a ‘Solopreneur’. There is nothing empowering about just seeing a styled, edited & curated ‘highlight’ reel. The real empowerment comes from knowing you are not alone, and that the hardship(s) you are going through, are part of the course, & that others are facing them also. In a day and age of a very filtered social media environment, I think there is a need to work towards a shift in & amongst the highlight reel, to ensure we are also talking about the realities of the journey, & sharing vulnerabilities.'

- Samantha Wills, FOUNDER

SW'S JOURNAL

BUSINESS: THINGS I'VE LEARNT

(AND MISTAKES I'VE MADE, FROM THINGS I'M STILL LEARNING ALONG THE WAY... - SW)





OUR LOGO

THE MAKING OF OUR LOGO...

THE MAKING OF OUR LOGO...

I painted our logo in my apartment in NYC. The arrows in our logo have significance. The darker blush arrows signify women who are well established in their career or journey, representative of the effect of not only pioneering the way, but mentoring & giving back to those just starting out on the journey; the arrows that follow. As you learn more in your journey, your arrow gets more color, more depth, more experience - and no matter what part of the journey you are on, you are always passing knowledge & help onto those who follow. The end product being that when women work together, something incredible & powerful is created.


JOIN US ON INSTAGRAM: @SamanthaWillsFoundation