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SW's JOURNAL

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SOMETIMES BREAKING A BRAND CAN REMAKE IT

Samantha Wills

This opportunity of being on this cover was incredibly significant to me and my journey for many reasons, but none more so than the personal kick in the arse it gave me to stop talking about wanting to launch a social endeavor and finally do something about it. The day this cover hit newsstands I sat down and started to build this very platform; THE SAMANTHA WILLS FOUNDATION

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MARCH ON: ELIZABETH ARDEN 💋

Samantha Wills

When Reese Witherspoon is the global ambassador & you receive a call to work on the Australian division of the same campaign, with the brief being "designed to celebrate women’s achievements and encourage women to support other women”, you say….. “Absofreakinglutly." ⠀

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WOMEN WHO: CARE - PART 1

Samantha Wills

"Business is black & white, P&L; its ‘What’ you do. I really encourage you to get excited about your brand, because that is ‘Why’ you are doing it. Don’t ask yourself what it is you want to do, ask yourself why you are doing it? Ask yourself what you want your legacy to be.”

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WOMEN WHO: LEAD - PART 2

Samantha Wills

My leadership style is much more about information sharing, and my focus is to do so in a very real and vulnerable way. In terms of direct people management,  I AM brilliant at  surrounding myself with people who are experts at it! I invite you to meet the women of the @SamanthaWillsOfficial Senior Management Team below, as they share some of their insights on Leadership.

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HOLDEN: LET'S GO THERE

Samantha Wills

When I am approached to be a spokesperson for a brand, I ask two questions. The first; What is the campaign key messaging? And secondly; What is the company doing internally to support that?

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AMERICAN NETWORK TELEVISION: QVC

Samantha Wills

(FLASHBACK TO...) 2010 // Nearly 8 years ago, I was on one of my very first extended trips to NYC. It was February and freezing, I knew no one in the city, It was intimidating, and isolating, but incredibly eye opening and creatively inspiring. 
Most nights I would sit in my little rented sublease on 27th & 6th, wearing a puffer jacket, two jumpers, three pairs of socks, a beanie & scarf & design jewellery till I couldn't stay awake any longer; always with the The Rachel Zoe Projectplaying in the background. It became white noise in a comfort ‘keeping me company’ kind of way & I was inspired as much by her style / brand lifestyle, as I was her growing empire & business savvy of expansion, licensing & building a digital world of RZ focus. On the show, she would take business meetings in LA & NYC, & would write down the names of the companies she was meeting with (profile opportunities, licensing opportunities etc), keeping them on file in the hope I would have enough brand pull, to one day take meetings with these companies also. 

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MALE FEMINISTS, ARE MY FAVOURITE TYPE OF MALES

Samantha Wills

HE has taught ME much about feminism. 

I wanted to share this article, to celebrate all the amazing men who are feminists. I have infinite gratitude for not simply accepting what tradition to-date has defined as ‘masculinity’. I am inspired by your empathy, and empowered by your integrity. You have all my admiration.

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36 THINGS I'VE LEARNT AT 36

Samantha Wills

Today, I start my 37th ‘spin around the sun'. With every trip around the sun, we are giving a full year of experience. Some of it celebratory and the happiest of times, some of the experience involves darker days that while not fun or enjoyable in the moment, when reflected on often bring the most growth & self-learning’s. It is also the roughest of times that can make us truly appreciate the happiest of times. So on my 36th birthday, I share 36 things I've learnt in 36 years. 

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YOU, ARE A WOMAN OF INFLUENCE

Samantha Wills

Social media is powerful, and anything that is powerful has two extremes. I don’t much care for the word ‘Influencer’ - it suggests that it is an exclusive title, held by those with a certain number of Instagram followers. To be an ‘Influencer', simply means you have influence.  

If you have an Instagram account; YOU are a publisher. One follower, or one million. YOU have influence.⠀

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SOCIAL IMPACT: A NOMINATION, & AN APOLOGY

Samantha Wills

The week I have referenced in this article, was just not a great one for me, (and that’s ok – that is life), but rather than laying low, & working through what I needed to, I did the opposite & projected to over 220K people, that everything in my life was fucking aces, & for that, I want to apologize.  

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THE IMPACT OF THOUGHTFULNESS

Samantha Wills

I was set to hit 'PUBLISH' on an article I had written the following morning. It was very personal, and i was scared as shit about putting it out into internet land. I gathered my girlfriends the night before to round table the concept & hash out, specifically what the worst case scenario would be by hitting publish.... My anxiety levels where high, but the next morning, I closed my eyes tight, held my breath & hit 'Publish'

A few hours later, I received this gift from one of my girlfriends who I had summoned to the round table the night before...It was, in so many ways, overwhelming thoughtful, and the impact in conscious thoughtfulness, I think is a Butterfly Effect type power.....

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WHAT IS YOUR STAGE?

Samantha Wills

Don't post to teach or preach, post what YOU need to hear/read, because I guarantee you that someone else is feeling the same way and needs to read it right now. Every day we have a stage - What is yours?

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