Don’t be someone that always talks about doing something. Go, & do it.Read More
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Social media is powerful, and anything that is powerful has two extremes. I don’t much care for the word ‘Influencer’ - it suggests that it is an exclusive title, held by those with a certain number of Instagram followers. To be an ‘Influencer', simply means you have influence.
If you have an Instagram account; YOU are a publisher. One follower, or one million. YOU have influence.⠀Read More
The week I have referenced in this article, was just not a great one for me, (and that’s ok – that is life), but rather than laying low, & working through what I needed to, I did the opposite & projected to over 220K people, that everything in my life was fucking aces, & for that, I want to apologize.Read More
I was set to hit 'PUBLISH' on an article I had written the following morning. It was very personal, and i was scared as shit about putting it out into internet land. I gathered my girlfriends the night before to round table the concept & hash out, specifically what the worst case scenario would be by hitting publish.... My anxiety levels where high, but the next morning, I closed my eyes tight, held my breath & hit 'Publish'
A few hours later, I received this gift from one of my girlfriends who I had summoned to the round table the night before...It was, in so many ways, overwhelming thoughtful, and the impact in conscious thoughtfulness, I think is a Butterfly Effect type power.....Read More
....He ran into my left shoulder with his right, and with his left hand grabbed me directly between my legs. Not bumped into & accidently touched me, but purposefully ran into me, and with a cupped hand, & grabbed my crotch.Read More
I came away so motivated, and with a heart so full of purpose to push more boundaries, and the message to rather then waiting for a path to be shown that you should follow, to get out there and bloody create your own. Pioneer the way.Read More
I didn't have a fashion degree that I could flash to at least give me some tertiary credence, I wasn't a cool fashion girl and definitely was not hanging out at any cool hot spots after dark.Read More
Nearly two years ago, I went through a really awful breakup….I mean, you never hear anyone talk about going through a ‘really great break up’, do you?! But this one was particular horrific.Read More
I am fortunate enough to do a lot of public speaking about the journey of the SAMANTHA WILLS Brand – the ups, the downs, the wins & the fuck-ups (the latter all my own doing), the dust offs & the bounce backs.Read More
Don't post to teach or preach, post what YOU need to hear/read, because I guarantee you that someone else is feeling the same way and needs to read it right now. Every day we have a stage - What is yours?Read More
I remember working in the surf store after school one day, unpacking a Billabong jewellery one afternoon, mesmerized that my favourite surf brand was making my favourite accessories category.Read More
I wrote the following to myself for the year(s) ahead, but wanted to share (and have altered a little) because, it's my wish for all of us.Read More
And the best question we asked each other over the course of the weekend? ‘How can I best support you in this?’ – what an powerful question.Read More
This article was published a year ago in THE COLLECTIVE, and I think it is just as relevant now as it was then. Resilience; One of the most important things to carry in business... Do not be afraid of change.Read More
'Don't just live a life, leave a legacy.' - Samantha WillsRead More
No One Starts A Business To Be Small.... Here is a bit of my story, from Bondi Markets, to New York City.Read More
This post is my confessions, on how I took 'Fake It Till You Make It' to the next level....Read More
I have come to hate answering 'What inspires your design' or 'what is the color of the season'.... I know this is part of my job as a designer & Creative Director, and I will keep making things up when I continue to get asked as such, but I really love gritty interviews, new questions, questions that people want hear about, relative questions, questions that are hard to answer....Read More
I am writing this post, because I have had more people then I would like in the early years, after meeting me in person say something to me along the lines of; ‘Oh, we thought you were such a bitch before we met you! But you’re really nice!’ ... :|Read More
Ikigai (生き甲斐, pronounced [ikiɡai]) meaning "a reason for being". Everyone, according to the Japanese, has an ikigai. Finding it requires a deep and often lengthy search of self....Read More