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M. SAMANTHA WILLS FOUNDATION

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BUSINESS: THINGS I'VE LEARNT

STARTING AN ONLINE STORE FOR BEGINNER: READER REQUEST

Samantha Wills

People often say to me, 'You are good at Business!', but the truth is I am NOT. However, I AM good at surrounding myself with people who ARE! For how to Build an Online Store for Beginners, I handed it over to someone who knows much more then me, Adriana Tedaldi, our Digital Product Manager at SAMANTHA WILLS. Adriana was one of the key point people heading up our new website launch, and knows more about digital then I ever will....

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INSTAGRAM BRANDING: READER REQUEST

Samantha Wills

SENDER: Laura

TO: SAMANTHA WILLS FOUNDATION

Subject: Content Request

….if you could find a way to feature/answer any/all of these questions, it would be a huge help not only to me but I'm sure the other overwhelmed/daunted/scared shitless bussinesswomen-to-be that I'm convinced are out there!

-----

DONE! - SW

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[2004-2017] FROM 'A BRAND' TO A 'BRANDED RETAILER'

Samantha Wills

We are in our 13th year of business this year, and in that time I have witnessed four (including this one) SW website builds. Each bigger & better then the next, not just as our team & budget increased, but as technology evolved. But before you check out our new baby, there is a god send of a site, that like the internet was intended, never forgets. If you so care to time travel for a second,

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SOME TIPS ON HOW TO GET YOUR NAME OUT THERE

Samantha Wills

I was recently asked to write a piece on how to ‘Get your name out there’ when you are starting out in a new venture.  Unless you shoot to 15 minutes of fame with a huge scandal (read; sex tape), get arrested doing something illegal & outrageous (....if you’re going to that trouble, make sure its SUPER scandalous to get the media coverage!) , or marry Prince Harry (get in line) – then its going to be about consistence, core messaging, quality… and time.

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DEFINING YOUR BRAND'S VISUAL AESTHETIC

Samantha Wills

Product business, service, publisher or simply personal brand; You need to have a defined brand aesthetic. Your brand has so many visual touch points, that all need to flow as one... Your logo, website (desktop site + mobile site), packaging, email format, stationery...

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